15 May, 2019
A study reveals how much more Americans will pay for wines with cork stoppers
A number of factors influence a winemaker's decision to use a cork or screw cap closure. the price is only one. For consumers, however, the problem of bottle closures appears to be much more closely tied to the economy and may even affect their perception of the quality of a wine (and the price they will pay for it in the end).
A recent study published by the American Association of Wine Economists (AAWE) revealed that on average, US consumers are willing to pay 8% more (about $ 1.00 per bottle) "for table wines containing cork stoppers rather than screw closures.
In addition, the study found that "this premium increases for less expensive wines and decreases for more expensive wines. "This suggests that for cheaper wines, closing the bottle has a significant impact on quality to the consumer. At higher prices, however, the type of closure has less influence on the consumer's opinion of the potential quality of a wine.
To conduct this study, AAWE collected data from grocery stores in ten US markets between September 2009 and August 2012. The study focused on wines sold for less than $ 30 per 750 bottle. milliliters. For more information, you can view the full report here.