15 April, 2019
Guinness becomes the last beer brand to develop plastic packaging
Diageo, the world's largest spirits company and owner of Guinness, has announced plans to remove plastic from its beer packaging. In doing so, the British beverage company is becoming the last beverage brand to abandon plastic and to only use sustainable packaging.
In a statement released Monday, Mr. Diageo stated that he was investing 16 million pounds ($ 21 million) to reduce the amount of plastic used in the packaging of all his beer brands. In addition to Guinness, Diageo's beer portfolio also includes Harp, Rockshore and Smithwick's.
The company will replace the plastic ring conveyors used to bind multiple packages with recyclable and biodegradable paperboard. Sustainable packaging will be introduced for the first time in Ireland in August 2019; the United Kingdom and other international markets are expected to follow in the summer of 2020.
Diageo claims that less than 5% of its total packaging is currently plastic and that it is only in plastic. initiative is expected to reduce its plastic waste by more than 400 tons per year – "the equivalent of removing 40 million 500-milliliter plastic bottles from the world".
It is possible that Diageo is among the biggest brands in the beverage industry, it was up to now lagging behind its competitors in the field of durable packaging.
In September 2018, the Carlsberg Group announced the launch of the Snap Pack, a form of durable packaging that he said would reduce the use of plastic by up to 76%. Shortly after, in November 2018, Corona followed suit by announcing that she was testing rings of six eco-friendly and plastic-free packs.
Diageo's announcement is "good news for the brand, for our larger beer portfolio and for the environment," said Mark Sandys, global beer manager at Diageo.