HomeCocktail Hop Take: The founders take it to themselves in a new statement on a lawsuit against racism

Hop Take: The founders take it to themselves in a new statement on a lawsuit against racism

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On Monday, Founders Brewing issued a statement in which it stated that it had been a lawsuit pending against Tracy Evans, a former employee who sued the company for racial discrimination last year.

The founders say that they did not respond publicly because they were "advised to keep silent", but that the case "was so grossly misinterpreted that [they] was forced to to speak. "

According to the statement, Evans' statements "upset" the organization "at the base". She then denies all of Evans' assertions, stating: "There are essentially four allegations of the former employee, all false: 1. no repercussion occurred when language was used racist against the employee; 2. that the employee has been promoted to promotion because of his race; 3. that the company electronically names the abusive names of its desktop printers; and, 4. that the employee was fired in retaliation for his complaints. "

Although it is difficult to prove numbers 2, 3 and 4, here's what we know: Evans endured racial insults at work when he was called the word-word twice by other employees of its founders. These employees kept their jobs. The founders said that Evans was "satisfied" with how the company handled the situation.

As a brewery claiming to tolerate nothing and that "the use of any race-insensitive language would lead to immediate dismissal", it is extremely odd that this leaves the offended employee free to decide whether those have used this language must be fired or not.

The statement is signed "Mike & Dave, Co-Founders", with the misplaced sentence "Brewed for Us".

Brewed for whom, exactly? Founders is the 14th largest brewery company in the country. Engaging a Diversity Manager, is good, but you know what better? Returning employees who use the word-word. Give the example to your millions of fans and your staff. The beer community – all of us – deserve better than that.

All about beer, other publications under cover

According to various reports, the magazines All About Beer, Beer Growler and Northwest Brewing News all call for abandonment, according to various reports.

All about beer filed for bankruptcy in Chapter 7, reported the Triangle Business Journal last month. The beer publisher has a debt of over $ 4.5 million from more than 5,000 creditors, including former employees and subscribers. Its assets total less than $ 50,000, reports Brewbound. Rumors that the magazine was retreating took place in October 2018, as reported by VinePair.

All About Beer also bought Draft Magazine in 2017, which also bit the dust. Oregon Beer Growler has released its latest issue this month. Northwest Brewing News, a sister publication of Great Lakes Brewing News, is likely to close due to advertiser support for Brewing News after publisher Bill Metzger wrote a misogynistic column in February.

In April, Celebrator Beer News suspended its print edition. Beer Advocate and Ale Street News also reduced their print publications last year. It's difficult for a beer publisher.

All this news is really very sad for beer lovers, editors and editors who created a space in the media for beer from 30 years ago until today. hui. I am – or was – subscribed to almost all the aforementioned publications and I will really miss them. And if it's easy to blame the Internet and Generation Y for making print publications out of date, we're not the only ones to blame.

Brewers also play a role. Beer magazines stay afloat thanks to the advertising of the breweries and the companies that they defend. When brewers are no longer willing to support the publications that support them, we all suffer.

Unfortunately, nothing can save All About Beer. But consider this as an edifying account. Brewers: Support publications that help you reach the public. Beer Lovers: Support the publications you read.

"Craftsmanship is in the eye of the beholder," says Heineken

A new report by the Society of Independent Brewers (Siba) in Britain indicates that beer drinkers could buy beer from multinational conglomerates without knowing it. An impressive 98 percent of respondents believe that global breweries such as Anheuser-Busch InBev or Molson Coors can not make craft beer, the Guardian reports. In addition, 43% of respondents believe that craft beer should be produced by a small brewer.

Big Beer begins to differ. "It's really about knowing" it's the job, "said Jan-Willem Heeg, Heineken's Craft Development Manager Heineken owns Lagunitas Brewing in the United States from Maltsmiths in the UK and participations in Beavertown and Brixton Brewery, also in the UK. "What we're seeing is that the majority of people consider craft beer in a certain way, with a little more flavor, and generally new or perceived as new. "

The findings of the survey confirm the concern of many craft brewers and brewers' associations – that consumers are "duped" by the "artisanal" brand image of conglomerates # 39; company.

"This new study shows that if consumers were fully aware of what they were buying, they would not consider the beers of the world's beer makers as crafts," said Mike Benner, Siba's general manager. ,


"If 98% of people surveyed think that craftsmanship is a small, quality independent product, how can a global brewery get away with that term?" Said Greg Pilley, Managing Director of Stroud Brewery in Gloucestershire, England.

I rather agree that "craftsmanship" is more marketing than meaningful right now. What's important to me is the quality of the beer, the social and environmental responsibility and the fact that the breweries treat and pay correctly their employees, while forging real links with their communities.

Craftsmanship is only a word. Independence is a philosophy. A good beer is a good beer.

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